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PROGRAM

AI-DRIVEN XR – SHAPING THE FUTURE                  NOVEMBER 18TH, 2025                  HELSINKI, FINLAND                  
AI-DRIVEN XR – SHAPING THE FUTURE                  NOVEMBER 18TH, 2025                  HELSINKI, FINLAND                  
Business Finland Metaverse Finland Dimecc HXRC - Helsinki XC Center Metropolia Enterprise Europe Network

PROGRAM

MAIN STAGE

11.00–11.10

Welcome to MatchXR 2025, Medha Gupta and Jani Vallirinne, Metaverse Finland

11.15–11.25

Who Are We Building For? Technology, Humanity, and the Finnish Way, Narmeen Marji, HXRC

11.30–12.10

Harnessing XR for a Sustainable Built Environment, Dace Campbell, Cintoo.

12.15-12.55

Innovation, Regulation and Competitiveness – How Europe Can Balance Oversight and Growth in Emerging Technologies, Aura Salla, European Parliament

13.00–13.45

BREAK

13.50-14.30

The Epic Ecosystem for XR Spatial Experiences, Simon Blakeney, Epic Games

14.35-15.20

Spatial AI in Urban Environment – How Digital Twins and AI Impact the World Around us by YOUNITE AI | Moderator: Anne Eskola-Hickey  Guests: Johan De Paoli, Göteborg & Co, Tua Asplund, NVIDIA, Sami Heinonen, Younite AI, Ilkka Rytkölä, Meyer Turku

15.20–16.00

From Pixels to Presence: Multimedia Standards Shaping the Metaverse, Ville-Veikko Mattila, NOKIA 

16.10–16.50

From Blueprints to Blockbusters – Using XR across the entertainment industries, Adrian Weber, Fireframe

17.00–17.45

Networks that Shape Reality: Collaboration as the Catalyst for Scaling XR Innovation by DIMECC | Moderator: Sarita Blomqvist Guests: Anette Schaefer, EIT Culture & Creativity, Ori Inbar, Super Ventures and AWE, Veli-Pekka Luoma, Nokia, Wesa Aapro, Yle

17.50–18.00

Thank You & Until Next Time

FOCUS STAGE

11.45–12.00

Welcome words by Business Finland, Sanni Siltanen

12.00–12.30

Expert Talk by Dr. Xinyi Tu, Aalto University: Demystifying the Industrial Metaverse: Unlocking Value for Industry 5.0

12.30–13.00

Expert Talk by Anette Schaefer, EIT Culture & Creativity: Creative Intelligence: How AI is Redefining the Future of Expression

13.00-13.30

Expert Talk by Mika Karaila, Valmet Automation: Vision of AI connected Industrial Metaverse

 

13:30–14.00

Expert Talk by Thommen Lukose, x-equalto: Immersive Heritage: Archiving the Intangible

14.00-14.30

BREAK

14.30-16.15

Corporate Challenges & EU Funding for Virtual World (SEPARATE REGISTRATION)| Vinnova, Business Finland

16.20–16.55

Motorcycle Design in XR: Nick Graveley & David Thomson

17.00–17.05

Closing words

MatchXR

AWARDS

Welcome to MatchXR 2025 Awards, subject to invitation.

November 18th 2025, 18.30–22.30 at the Aleksanterinsali Mikonkatu 5, Helsinki

SPEAKERS

Wesa Aapro
Metaverse Lead at Yle
(Finland)
Ville-Veikko Mattila
NOKIA
(Finland)
Veli-Pekka Luoma
NOKIA
(Finland)
Tua Asplund Hyllienmark
NVIDIA
(Sweden)
Thommen Lukose
Digital Archive Project
(India)
Simon Blakeney
EPIC Games
(United Kingdom)
Sarita Blomqvist
DIMECC / MEFI
(Finland)
Sanni Siltanen
Business Finland
(Finland)
Ori Inbar
AugmentedReality | Super Venture | AWE
(United States)
Nick Graveley
Sculpt 3D
(United Kingdom)
Narmeen Marji
Helsinki XR Center
(Finland)
Mika Karaila
Valmet Automation
(Finland)
Mia Backman
DIMECC
(Finland)
Medha Gupta
DIMECC / MEFI
(Finland)
Matti Riitakorpi
Host
(Finla)
Joyce Xinyi
Aalto University
(Finland)
Johan De Paoli
Göteborg & Co
(Sweden)
Jani Vallirinne
DIMECC / MEFI
(Finland)
David Thomson
ALFRED Maritime
(Germany)
Dace Campbell
Cintoo
(USA)
Aura Salla
European Parliament
(Finland)
Anette Schaefer
EIT Culture & Creativity
(Germany)
Adrian Weber
FireFrame Studios
(Finland)